Equinox Broadcasting can help you to serve video ads to thousands of streaming viewers. Using antennas, satellites, and cable for viewing videos has been relegated to the past. Nowadays, viewers watch the streaming content of their choice by using Connected TV devices (CTV). A wide range of these types of devices is available, including game consoles, Roku devices, smart TV, and Blu Ray players that are connected to the internet. Over 50% of streaming content is watched on linear TV. Everybody loves watching their favorite shows whenever they’re in the mood.

The content viewed on CTV devices is known as Over The Top content. This content (OTT) can be viewed on ANY device, providing it has an internet connection, including CTV, smartphones, tablets, and computers.

The Guiding Numbers

  • 31 million homes in the US don’t use cable anymore
  • In the US 68 million homes use OTT streaming
  • OTT users on average watch two hours of streaming content every day
  • 51% of adults in the US use one or more OTT services
  • More than $8 billion is spent on OTT advertising each year

We Can Help You Send Ads To CTV Devices

A New Way of Defining Consumer Targeting

Don’t Waste Your Ad Budget on the Wrong Audiences

Our Data is At Your Disposal

It doesn’t make sense to serve ads to thousands of random people when you’re only interested in specific demographics. With traditional TV commercials, you could only buy time slots that you hoped would be seen by the audience you’re targeting. OTT/CTV advertising doesn’t have specific programming, nor are you locked into time slots. We can easily show your ads to specific customer groups that you have selected for targeting. Our enormous database contains first party data that you can leverage to target specific groups based on what they’re interested in!

We also import current customer lists and serve only those individuals with your ads. This is often used to engage with existing customers to create new levels of loyalty. Our data is pinpoint accurate due to it being based on GPS and addressable.

We have thousands of data points at our disposal allowing us to target consumers in the most fitting category. Our first party data is totally unstructured meaning we can create our own categories (i.e. people who are both a homeowner + interested in pets).

Gender and age are the most basic examples of what we can do with demographics. We have complete data on income, parental status, martial status, education, homeownership and more!

Our campaigns are capable of targeting either long or short form content. This gives our advertisers flexibility if they want to reach viewers who are highly engaged in long form programming versus short videos.

We link all household devices including tablets, smartphones, desktops, and CTV devices. This allows us to execute omni-channel marketing. By reaching the same viewer through multiple mediums we are able to drastically increase the probability of the business making a sale.

Our OTT/CTV solution can handle both online and offline conversions. We don’t only count clickthroughs but also physical business visits! This is possible through our cross-device linking.

We Have Agreements With Top Providers of OTT Content

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Take Video To The Next Level